Global Men’s Underwear Market, By Category (Regular Brief, Boxer Brief, Boxer Shorts, Trunks, Thongs), Distribution Channel (Mass Merchant, Mono-brand Outlet, Pharmacy Store, Online Store, Others), Price Range (US$1-9, US$10-19, US$20-29, US$30 and above), Age Group (Age Group 15-25, 26-35, 36-45, 46-55, 56-65, 65+), Price (Premium, Mid, Low), Size (XS, S, M, L, XL, XXL, XXXL) – Industry Trends and Forecast to 2031.
The global men’s underwear market size was valued at USD 35.14 billion in 2023 and is projected to reach USD 60.16 billion by 2031, with a CAGR of 6.95% during the forecast period of 2024 to 2031.
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**Segments**
- **Product Type**: The men's underwear market can be segmented based on different product types such as briefs, boxers, trunks, boxer briefs, and others. Briefs are traditional and have a snug fit, boxers are loose-fitting, trunks are shorter and more form-fitting than boxers, and boxer briefs offer a combination of briefs and boxers features. Each type appeals to different preferences and comfort levels of consumers.
- **Fabric Type**: Another essential segment is based on the fabric type used in men's underwear. This includes cotton, silk, polyester, nylon, spandex, and others. Cotton is a popular choice for its breathability and comfort, while silk offers a luxurious feel. Polyester and nylon are known for their durability and moisture-wicking properties, making them suitable for athletic wear.
- **Distribution Channel**: The men's underwear market can also be segmented based on distribution channels such as online retail, offline retail, department stores, specialty stores, and others. With the rise of e-commerce, online retail channels have gained significant traction, offering a wide range of options to consumers. On the other hand, traditional offline retail channels still play a crucial role in reaching a broader customer base.
**Market Players**
- Calvin Klein
- Hanesbrands Inc.
- Jockey International
- Fruit of the Loom
- Champion
- Tommy John
- Emporio Armani
- Saxx Underwear Co.
- MeUndies
- Ethika
The men's underwear market is highly competitive with the presence of established players like Calvin Klein, Hanesbrands Inc., and Jockey International, who offer a wide range of products catering to different consumer preferences. Emerging brands such as Tommy John, MeUndies, and Ethika are also gaining popularity with their innovative designs and focus on comfort and quality. Collaborations with fashion designers and celebrities, along with strategic marketing initiatives, play a vital role in driving the market growthThe men's underwear market is a robust and competitive industry with a variety of established players and emerging brands vying for consumer attention and market share. Companies such as Calvin Klein, Hanesbrands Inc., and Jockey International have long been synonymous with quality and reliability in the men's underwear segment. These companies offer a wide range of products catering to different consumer preferences, from traditional briefs and boxers to more modern styles like trunks and boxer briefs. Their strong brand reputation and extensive distribution networks give them a competitive edge in reaching a wide audience of consumers.
In recent years, emerging brands like Tommy John, MeUndies, and Ethika have disrupted the market with their innovative designs and focus on comfort and quality. These brands have leveraged technology and social media to connect with consumers directly, bypassing traditional retail channels and establishing a strong online presence. By offering unique features such as moisture-wicking fabrics, innovative waistbands, and personalized subscription services, these brands have captured the attention of younger consumers looking for a fresh approach to men's underwear.
Collaborations with fashion designers and celebrities have also played a crucial role in driving market growth and expanding brand visibility. Companies like Emporio Armani and Saxx Underwear Co. have partnered with high-profile names to create limited edition collections and generate buzz around their products. These collaborations not only help in reaching new audiences but also position the brands as trendsetters in an increasingly style-conscious market.
The distribution landscape of the men's underwear market has undergone significant changes with the rise of e-commerce and online retail channels. Today, consumers have more options than ever before to purchase men's underwear, with online retailers offering a wide selection of brands and styles at competitive prices. This shift towards online shopping has forced traditional brick-and-mortar retailers to adapt their strategies and enhance their digital capabilities to remain competitive in the market.
Overall, the men's underwear market is a dynamic and evolving industry with a mix of established players and up-and-coming brands driving innovation**Global Men's Underwear Market**:
- **Category**: The men's underwear market can be segmented into regular briefs, boxer briefs, boxer shorts, trunks, and thongs. Each category appeals to different consumer preferences and comfort levels, catering to a wide range of tastes in the market.
- **Distribution Channel**: Different distribution channels play a crucial role in reaching consumers in the men's underwear market. These channels include mass merchants, mono-brand outlets, pharmacy stores, online stores, and others. Each channel offers a unique shopping experience and accessibility for consumers looking to purchase men's underwear.
- **Price Range**: Men's underwear comes in different price ranges, from the lower-priced segment of US$1-9 to the higher-priced segment of US$30 and above. The price range segmentation caters to consumers with varying budgets and preferences for quality and affordability.
- **Age Group**: Consumers in the men's underwear market belong to different age groups ranging from 15-25, 26-35, 36-45, 46-55, 56-65, and 65+. Understanding the preferences and requirements of each age group is essential for brands to tailor their products and marketing strategies effectively.
- **Price Segment**: Men's underwear is available in premium, mid-range, and low-price segments, catering to consumers with different purchasing power and preferences for quality and brand reputation.
- **Size**: Men's underwear comes in various sizes ranging from XS to XXXL,
The report provides insights on the following pointers:
- Market Penetration: Comprehensive information on the product portfolios of the top players in the Men’s Underwear Market.
- Product Development/Innovation: Detailed insights on the upcoming technologies, R&D activities, and product launches in the market.
- Competitive Assessment: In-depth assessment of the market strategies, geographic and business segments of the leading players in the market.
- Market Development: Comprehensive information about emerging markets. This report analyzes the market for various segments across geographies.
- Market Diversification: Exhaustive information about new products, untapped geographies, recent developments, and investments in the Men’s Underwear Market.
TABLE OF CONTENTS
Part 01: Executive Summary
Part 02: Scope of the Report
Part 03: Research Methodology
Part 04: Market Landscape
Part 05: Pipeline Analysis
Part 06: Market Sizing
Part 07: Five Forces Analysis
Part 08: Market Segmentation
Part 09: Customer Landscape
Part 10: Regional Landscape
Part 11: Decision Framework
Part 12: Drivers and Challenges
Part 13: Market Trends
Part 14: Vendor Landscape
Part 15: Vendor Analysis
Part 16: Appendix
Countries Studied:
- North America (Argentina, Brazil, copyright, Chile, Colombia, Mexico, Peru, United States, Rest of Americas)
- Europe (Austria, Belgium, Denmark, Finland, France, Germany, Italy, Netherlands, Norway, Poland, Russia, Spain, Sweden, Switzerland, United Kingdom, Rest of Europe)
- Middle-East and Africa (Egypt, Israel, Qatar, Saudi Arabia, South Africa, United Arab Emirates, Rest of MEA)
- Asia-Pacific (Australia, Bangladesh, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Sri Lanka, Thailand, Taiwan, Rest of Asia-Pacific)
Objectives of the Report
- To carefully analyze and forecast the size of the Men’s Underwear market by value and volume.
- To estimate the market shares of major segments of the Men’s Underwear
- To showcase the development of the Men’s Underwear market in different parts of the world.
- To analyze and study micro-markets in terms of their contributions to the Men’s Underwear market, their prospects, and individual growth trends.
- To offer precise and useful details about factors affecting the growth of the Men’s Underwear
- To provide a meticulous assessment of crucial business strategies used by leading companies operating in the Men’s Underwear market, which include research and development, collaborations, agreements, partnerships, acquisitions, mergers, new developments, and product launches.
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